When we adopted both our pups we kept the names; when we first heard the name Bronx we thought it a little strange but not too long after and we realized it suited him well-not to mention it was quite different. With Bower we kept his name because the Humane Society had already named him this according to his previous owners last name-we figured he must have already had another name so to name him with yet a new name would possibly confuse him. The name has grown on us but believe me there are many times when he pretends it's not his name