Since he seems to be a reactive dog, I would do the opposite. Try and show no emotion. He bites, you don't say anything more than a low no bite and just calmly and quickly put him away in a time out. Is he crate trained? I would use the crate as his time out area. Is he only biting when he's playing and gets over excited?? This will allow him to calm down. He doesn't have to stay in the crate forever, just until he is calm. Let him out then give him a little obedience lesson. Something he knows how to do well, like sit.
Try not to let playtime with him get to such a frenzied level. If you notice he's heading in that direction before the biting starts, put him away in his kennel with a kong or a bone so that he can calm down again. Time outs don't have to be a negative experience.
Good luck.
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