Hubby and I were JUST talking about this a few days ago when we saw the Jetta commercial. YIKES! Now today I heard on a news program - they did a segment on this very subject and both newspeople thought the commercials were very effective and said that Jetta had experienced a 40% increase in brochure requests since the crash commercial.

I have seen several other companies doing similar shock commercials. One is Allstate - the speaker is casually walking and talking about Allstate while various accidents are happening...a car repeatedly slams into another and it shows broken glass and twisted metal...

Another is a "Mr Goodwrench" (GM??) commercial where a lady is talking about having her tires or brakes checked by Mr Goodwrench - and then she breaks at a red light and they show an elephant - soon replaced by a speeding semi - she stops in time (thanks to Mr Goodwrench) but sits there shaken by the near accident. That one really freaks me