Eukanuba uses feed grade ingredients. Take a look at the ingredient list:

"Ingredients
Chicken, Chicken By-Product Meal, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Fish Meal (source of fish oil), Chicken Fat (preserved with mixed Tocopherols, a source of vitamin E, and Citric Acid), Brewers Rice, Natural Chicken Flavor, Dried Beet Pulp (sugar removed), Dried Egg Product, Brewers Dried Yeast, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Ascorbic Acid, Beta-Carotene, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of vitamin B1), Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Flax Meal, Sodium Hexametaphosphate, Calcium Carbonate, Choline Chloride, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), DL-Methionine, Rosemary Extract"

The first ingredient, chicken, is a trick --- chicken is 70-80% water, fat, and oils. Therefore, it drops about six ingredients down the list. You want chicken MEAL. By-products include things that dogs would not naturally eat, like feathers and beaks. Corn is a filler that is the #3 allergen for dogs and is hard to digest. Grains sorghum is also a filler. They don't specify the type of fish when they say fish meal, therefore they probably don't even know. Brewers rice is a filler that has no nutritional value and is usually swept off the floor of beer mills. Beet pulp is another filler with no nutritional value. Brewer's Dried Yeast has been known to cause allergies and bloat. Eukanuba does not get their ingredients from reputable sources.

I prefer kibbles that have more meat and less grains (no grains is even better) and use human grade ingredients. Here is an example, Nature's Variety Raw Instincts:


"Chicken Meal, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Pumpkinseeds, Menhaden Fish Meal, Alfalfa Meal, Montmorillonite Clay, Natural Chicken Flavor, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Niacin Supplement, Biotin, D-Calcium Pantothenate, Vitamin A Acetate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Ethylenediamine Dihydriodide, Vitamin B12 Supplement, Beta Carotene, Folic Acid), Kelp, Minerals (Zinc Proteinate, Iron Proteinate, Zinc Sulfate, Ferrous Sulfate, Manganese Proteinate, Copper Proteinate, Manganese Sulfate, Copper Sulfate, Sodium Selenite), Chicken Liver, Sea Salt, Inulin, Flaxseed Oil, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Apples, Carrots, Peas, Cottage Cheese, Chicken Eggs, Freeze Dried Chicken, Freeze Dried Turkey, Freeze Dried Turkey Liver, Freeze Dried Turkey Hearts, Ground Chicken Bone, Butternut Squash, Broccoli, Lettuce, Spinach, Salmon Oil, Apple Cider Vinegar, Parsley, Honey, Blueberries, Alfalfa Sprouts, Grapefruit Seed Extract, Persimmons, Olive Oil, Duck Eggs, Pheasant Eggs, Quail Eggs, Rosemary Extract, Sage, Clove."

Some other better quality kibbles include Innova (EVO is really good), Healthwise, Summit, Go! Natural, Wellness, Nature's Variety, Timberwolf Organics, etc. If you'd rather go with something easier to find, Nutro Ultra isn't too bad, it doesn't use human-grade ingredients, but otherwise. I prefer a raw diet myself, I thought my dog looked healthy when she was on kibble, but she's ten times better now.