Gosh, Max goes crazy for this. Every morning when I get out of the shower he gives me the "plop"...you know...where they just plop on their side and expose tummy. That's my signal and I must obey. I crouch down and when my hand comes near he stretches his arm way up above his head and demands that I scratch his pit. When that side is done, it's over to the next side. This is his morning routine and God forbid it should be tampered with.