That's about what I thought. She said she looked at all of the brands at WalMart and compared them, and Maxximum was the best there. Petsmart is close, I think it's more about cost than distance to the store. She's trying to get me to switch to Maxximum, but it doesn't sound that great. I feed Bil-Jac now, which may not be the greatest either, and it's pretty expensive, but Roscoe loves it and has been doing really well on it.