Well personally I dislike IAMs not because of the PETA rumors but the food quality and ingredients aren't exactly what I would want to be feeding to my dogs, you know?? But to each his own -- feed what you can afford! There is no "bad" dog food, the only "bad" dog food is not feeding anything at all! Sure some are "better" than others and I really wish to feed my dogs hte absolute best quality within my price range (hence why I'm not feeding Innova!) but any food keeps them alive