She's making money off of his "ugliness" to the general public.
Breeders make money off their dog's puppies.
Dog handlers get awards and such off of their dog's beauty.
I make money off of my dog's photos - on T-shirts, mugs, mousepads, etc.
Each of the above adores, loves, cares for, feeds, etc their dogs.
So, what's the problem?
From his website it seems as if Susie, his owner, has done him a favor. http://www.samugliestdog.com/ I don't think there's too many everyday people who would HONESTLY choose him over all of the other dogs in the shelter.
There are a lot of cute pictures of him on their blogsite:
http://samugliestdog.typepad.com/blog/
Now with that said, I want to trim those nails!And numerous dewclaws.
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