Now that you mention it.... That is MY story.. I am lucky enough to get randomley picked for the survey but never the prize!

The cream of the crop surveys and the one I will never forget was the one for the newspaper..

"how often have you bought a news journel?"
"never"
"how often do read the news journel?"
"seldome"
"So what is your favorite section?"
"the sales papers"
"would you say it covers the local news and event in enough detail"?"
"don't know, I watch the TV news......"
"well, does it cover the local politics enough for you?"
"don't know, I am not into politics!"
"how would you rate our newspsper to others you have read?"
"about the same I reckon....."