I just read a couple articles about these ads. The women are sized 6 - 12....average woman is sized 14. But they do look more real than usual. The one with the tattoo? Her parents learned she has a tattoo from the ad...

What has some people offended is the ad is for a so-called "cellulite cream." So the offense is using real women but still selling thin.

I think it is a good ad and achieves the purpose...