They look like Portugese Water Dogs. And there is already a Curly Coated Retriever. So what makes them so unique? There's the claim that they have the best of both breeds, but they can also inherit the worst of both breeds so people buying these dogs could end up with a $2000 mess. (It's not always wise to mix certain breeds either.)
In order for these dogs to be recognized by a Kennel Club they have to have a purpose and a standard, (these dogs have neither) and there has to be a few generations of Labradoodles bred to Labradoodles.

But the way I see it, you can only get a Labradoodle once, then what is it?

There are more dogs and cats than people. For every person born, 8 puppies or 4 kittens are born. There's no point in spending a ton of money on a mutt when there are plenty of homeless and very useful mutts (and purebreds) sitting on death row in shelters everywhere.