I don't think there's anything WRONG with working in retail as long as you're happy with what you do.
I work as a Merchandiser in retail & I love what I do.
I get to set my own hours, move around throughout the day, talk to people, etc.
There are those days of course when I wish I didn't have to go but you'll have that any where you work.
I (personally) don't think you need a college degree to be successful in what you do in life! But, I've been told otherwise by some....that's just how I feel about it.
Tina