Noah's Mommy...I have done what you suggested and my cats wouldn't go in there. I was just thinking that if I had thrown in some catnip that might have produced some results! I, too, put the carrier up on its end and lower them down into it but even so it takes two people, one holding the cat and the other managing the flailing rear legs! Someone at the vet's office suggested to me to entice them into a pillowcase and then just lower the pillowcase down into the carrier. I just couldn't do it, though. It seemed too sneaky.