I work at a museum in a department store. I work for the Hudson's Bay Company, which is Canada's oldest company (it was around before Canada even existed) and was part of the fur trade back in the 16 and 1700s. We have guest speakers come into the gallery every month, and I'm working on a proposal to give to my boss about how to advertise it. We have had some pretty well known people come in, but no one shows up because up until now, there has been almost no advertising. So what I need from people: what grabs your attention? Posters? newsletters? I need to know what would make you want to come to a session at the gallery. We have talks about company/canadian history, fur trade, Victoria history, etc. But at this point, I want to know how to best advertise these speakers. If you could all give me input on what works for you to make you stop and read a poster/newsletter/etc, that would be really great

PS - I hope this all makes sense.. I'm kinda sleepy