I just started my dogs on Innova, I happened to find a pet store near me that carries it, otherwise I would not have bought it. It's too expensive to buy expensive food online and pay for the shipping on top of that. I started mixing it into their old Eukanuba brand and they seem to really like it. When I opened the bag of Innova, I was amazed at how good it smelled! When I open the Eukanuba I notice it smells so strong of fish but the Innova smells like it has green stuff in it (which it does). It smells much better.

It's a bit more expensive per bag then the Eukaneuba but they are said to eat much less of it because their bodies can digest 100% of the ingredients, making it more filling. So it ends up being about the same as Eukaneuba cost wise.