Hi Kobieeli,
I also feed my dogs Innova. Dixie has been on Innova for almost 2 1/2 years and I swear by it. Goldens tend to have allergy related skin problems and with the Innova her coat is so beautiful, low shedding, and no hot spots. I also used the Innova puppy food for our recent litter and recommended it to all our puppies new families.

Basically I decided to go with the Innova for the ingredients list also. Dogs are conivours (meat eaters) and Innova has 3 meat products as the first three ingredients on the list. They do not use By-Products - only human grade (foods that you would eat yourself) in their food. Because the foods are so packed with healthy nutrition you don't have to feed as much. Dixie gets 2 1/2 cups a day and she weighs 65 pounds. Less food intake also means less food output. Now there's something I'm sure we can all agree is a benefit!!!!