I wonder why they chose to start with store brands, rather than the brands which are sold in many stores?

The consumer is really on her own when purchasing supplements. Doing the background research, to find out where to purchase, is time consuming and many of us don't have the expertise to investigate.

Leaves and Roots www.leavesandroots.com is a reputable supplier, as is Mountain Rose herbs.

I take some many supplements at this point, it is like a pharmacy around here!

Magnesium citrate
Vitamin B3
Vitamin D3
Biotin
Zinc
Centrum multi vitamin
CoQ10
and Schiff's Move Free Advanced - glucosamine, chondroitin and MSM

Along with 7 prescriptions daily. Aging is not fun!