I was just at Petsmart last night and got a bag of Nature's Recipe.. And noticed that lots of them had a $3 off this bag peelie coupon on them.. Pair that with a $5 off $30 coupon (From Petco, but they take competitor's coupons again...) and its not too much for a decent food. One bag of NR feeds our 3 Boxers for about 3.5 weeks maybe. We were feeding Blue but I've gotta cut back some... Only a single income house right now. So $29 for 40# vs $41 for 30#... a big difference.