Quote Originally Posted by Giselle View Post
Twisterdog, I understand your point, but my point was basically saying that we shouldn't let the underlying message deteriorate, as it often does. Fundamentally, our education regarding PM's and BYB's should emphasize the ethical implications of their rampant breeding rather than the financial burden it may or may not impose on the owner. I agree that Joe Public often needs tangible incentives to avoid pet store animals, but I'm just hoping that our education still aims to invoke the higher level reasoning that this issue needs It's that incomplete understanding vs. fuller understanding dilemma. Hopefully, the education that is getting out there is still aiming to instill a deeper, fuller understanding of the issue!
Agreed. I think the HSUS article did a good job of exposing the compromised ethics.

And, of course, I think the answer to the PR side of this, and any, problem is a two-pronged approach: Expose the ethical violations in detail, so that those of us who are concerned with such things will know and make the appropriate choice; and also expose the more basic, everyday, Joe Q. Public problems, such as money, for the folks who just aren't into soul searching. Covers all the bases.