I think it's a little too much for a lot of people, but for some, it would probably be just right. I'm not even getting my pup until next spring and I already have 4 collars and a couple leashes, tons of toys, grooming supplies, a bowl, etc. for her. She'll use whatever shampoo I have in my house already for the dogs too. I'll also be getting her a crate when the time is closer. My favourite thing about getting a new dog/puppy (aside from bringing it home) is shopping for all of it's supplies. I wouldn't want a collar, leash, crate, etc. given to me from the breeder as it would take some of the fun away.

I think the food sample, picture CD, toy (or blanket) that was with the litter, and pedigree are good though.