They give you only ten tins and expect what kind of results?? A change in fur or skin conditions? hehe that's not going to take place after ten tins, maybe a few months.

And if he won't eat it then there's your conclusion -- he refused to eat it! You can't MAKE your cat eat a food. Unless its his only option, he WILL eat it when he gets hungry enough, but that isn't giving the food company a very good rep is it lol the cat will only eat the food when starved haha