I dont see anything wronge with it either, all you win is $500 to be put towards getting a puppy or dog from the breeder or rescue of your choice, you still have to go through all the screening prcesses of the breeder or shelter, you just win $500 to help pay for the pup lol some breeders charge a lot of money for a puppy, a lot of people would not be able to pay for anything else after they got the puppy because the initial price is so high, I do not even slightly agree that if you cannot afford the initial price then you cant afford a dog, I mean if you can afford the initial price what are the chaces you will have enugh money to pay for the rest of the stuff? lol I think the extra money is better put toward things the dog needs, rather then spending $500-$1000 on the puppy itself lol