TEXAS WAL-MART STORES
Wal-Mart announced Today that '' ALL'' it's TEXAS Stores will begin offering
customers a new discount item . Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine," said
Kathy Micken, professor of marketing at University of Arkansas,
Bentonville.
Customer surveys were conducted to determine the most
attractive name for the Wal-Mart wine brand that will be only sold in TEXAS.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5.! ! Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (possum) or red meat (squirrel).
Reply With Quote
Bookmarks