WTF? Wisconsin Tourism Federation changes its name
The Wisconsin Tourism Federation has changed its name, after realising its initials had become crude internet slang.
It was unaware of the cyber age meaning of WTF until its initials featured on a blog that compiles unfortunate corporate logos earlier this year.
The body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin (TFW), reports the Daily Telegraph.
Commenters wondered whether an expression of foul-mouthed astonishment was the best way of boosting tourism to a state that would not be an obvious choice for most holidaymakers.
The federation, a coalition of local trade bodies, has now amended its website to reflect the more anodyne name, which has been changed for the first time since it was founded in 1979.
But the makeover is only partial. Its website is still listed on Google as the Wisconsin Tourism Federation, and the first button beneath the logo is titled "About WTF".
The federation, which was not available for comment, is not the first organisation to change its logo to avoid public derision.
In Britain last year, the Office of Government Commerce withdrew its new £14,000 logo, after realising that it resembled a risqué image when turned on its side.
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The State of Wisconsin just announced that they have replaced all crank style phones with dial phones and horse drawn carriages will have to yield to automobiles... JUST KIDDING!
I wonder how may people had their hands on this and it wasn't noticed?
I love it!
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