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Thread: Signage - Design matters!

  1. #1
    Join Date
    Jun 2000
    Location
    Belmont, MA, USA
    Posts
    40,859

    Signage - Design matters!

    Okay, there is a Starbucks in my local supermarket, and they have a seasonal beverage they are promoting. The typesetter for the sign, the designer, should be cautioned however.

    The sign has each of three words spaced out equally on three lines:

    SMOKED
    BUTTER
    SCOTCH

    And I was puzzled, and thought, Starbucks is doing booze-flavored sinks? "Smoked Butter" sounds interesting, but why add Scotch into it?

    I was in the parking lot before I realized it is actually Smoked Butterscotch!
    I've Been Frosted

  2. #2
    Join Date
    Dec 2010
    Location
    Surrey British Columbia
    Posts
    5,331
    Blog Entries
    1
    That is weird! Sounds revolting too.

  3. #3
    Join Date
    Jun 2016
    Location
    Europe, now US
    Posts
    860
    I would take the Scotch and pass on the smoked butter.
    cats4ever

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