A marketing budget is small potatoes compared to the research, development, testing and finally greasing all the palms to get a medicine/treatment approved by the government/FDA.Quote:
Originally posted by lizbud
I'm not a coder, nor do I play one on TV, but,
The high cost of insurance cannot be layed at the feet of Tort
Law. How about the tremendous amount of money spent for ads
by drug companies in all media for certain brands of drugs. Drugs that should be pitched to the Drs. and not the masses.
Paying a Nascar driver a few million a year to drive in circles with VIAGRA painted on the hood is only worth a few million a year.
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What was the...phen phen????
Look at what that fiasco cost the company that produced the drug......Money for lawyers to protect the company and to settle the claims from all the people who were 'injured'.
I knew a gal who took that stuff and when she heard about the lawsuit she wondered if she qualified for some money from the settlements.....
You also have to take into consideration that a person will come into a Drs office and tell the doctor what they need.
Kinda like the the silicone implant problems that have plagued that industry....Women wanted them and a few years later....
There were long term problems that took the silicone implants off the market for a while, only to be replaced by saline fillled implants.
Take a gander at the settlements in the class action lawsuits that were were settled by Dow Corning......
In some cases the pain and suffering amounts rewarded were hundreds of thousands of dollars.......only to be whittled away by the 'system' (read: lawyers) to paltry "thousand" dollar awards.
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I'm not a coder, nor do I play one on TV, but,
I stayed at a Holiday Inn last night.;)