My boyz love their tree too!
When my Boyz were about a year old I bought a tree for them. The sales guy "hosed" it down with catnip spray. As soon as I got it in the door they were all over it. To this day they just love it and know that this furniture is theirs. It has saved a lot of wear and tear on my real furniture. A lot of flipping and chewing sessions have taken place there over the years.
It is a big tree too, though not as super delux as yours. It reaches up to ceiling which pleases Timon & Tucker to no end. From there they can survey their domain. Have to say that the main post is a little thread bare now from all their scratching but it has held up well for nearly seven years now.