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Natura Pet Products (Innova, Evo, California Natural, Healthwise, Mother Nature, Karma) has been purchased by Procter & Gamble. The ownership change doesn't go through for a month. Expect that we'll see ingredient changes to boost profits in 6 mos to a year.
READ YOUR LABELS.
Here's the press release: http://www.pginvestor.com/phoenix.zh...cle&ID=1422726
Love, Columbine
Damn. I am switching my boys to the Innova Weight Management, which they LOVE.
Will definitely cut out the label and watch for changes.
DANG!
They have changed Iams for the worse , I am on Pro Plan:cool: now:love:
Some one else had posted about this in dog health. My cats have been on Innova Evo dry for several years now and I also buy some of the canned foods. A while back they did change a few ingredients on the dry but it was with better stuff. If they change it with lower quality things then I'll be forced to switch over to Nature's Variety or something similar.
Yes, I heard about this this week when I went to pick up EVO for the 4 cats that eat it!!! I am so sad about this change.