what do you think of this food?

I saw this food in the NaturalDog section of this month's DogFancy. This food looks so different and so does the packaging. I just can't decide if I like this or not. I'm not thinking of changing food. I just like seeing what all is out there.
http://www.petropics.com/

I LOVE it! : D

My friend feeds her kitty Tikicat, and she is obsessed with it... so I got some samples for my dogs. It has whole prawns, calamari, etc, IN the cans. It's kind of bizarre, but my dogs really love it, and it's nice as an occasional treat.