Have you heard about innova?

[doolittleky]

I was talking to kt_luvs_kitties the other day and she said that Procter and Gamble have bought Innova Foods. They are trying to keep it quiet she said because they are going to change it and not tell anyone. I think this is so wrong if this is what is going to happen. Has anyone heard about this?
Melissa

[snakemama]

I heard this too, and I was FLABBERGASTED! I used to work for Natura, and I don't think their founder, John (who I had the pleasure of meeting on several occasions) would approve of this AT ALL!! He just retired a few months ago, and this seems like a move WAY away from their original intentions....

[Catty1]

It was posted here about a month or so ago. TOTAL BUMMER!

There is still Go and Now. "Now" is a Canadian brand, with an umlaut (sp?) over the "o".

One store here stopped ordering Innova as soon as the announcement came out!

[krazyaboutkatz]

Yes, I heard about this and I also heard that they can still have the same packaging with the same ingredients listed even if it's not the same. I'm so upset by this and I don't understand how they can get away with something like this either.

I've been feeding Innova Evo dry and some of their canned food to my cats for several years now and they love it and have been doing very well on it. Now I'm just going to have to change brands because I don't trust P&G at all. They just had a recall on their canned Iams food recently. I also don't understand how a great company like Natura could sell their company to one that doesn't care about a quality product. I'm outraged.

[snakemama]

I also don't understand how a great company like Natura could sell their company to one that doesn't care about a quality product. I'm outraged.

I think it has to be because the founders, John and Ann, retired. They are FANTASTIC people and John's whole philosophy was to make things about the "little guys". He is a great man who cares a LOT about the animals his company feeds, so I'll bet he's just SEETHING about this sale.

I'm peeved because I JUST bought a big bag of Healthwise for my dog, and now I'm going to have to start looking for a replacement. I've been so happy with Healthwise for the dog and the kitties, I'm dreading starting over looking at foods.

[snakemama]

FURTHERMORE, Natura only sold to privately owned stores...does this mean that big box chain stores are going to be carrying EVO now!? Insane!

[krazyaboutkatz]

Well I just went to the Natura Pet website and I clicked on news and here's a letter dated June 1st 2010 explaining about the P&G take over. If this man is telling the truth then I won't have anything to worry about. Here's the link:http://www.naturapet.com/news/letter.asp.

[jenluckenbach]

I have Jasper on Innova Evo dry because he has IBD. He takes pred daily, but I surely dont want to mess with his food and start up another round of diarrhea. But at least I am informed about the possibility of change, and even the slightest porblem for Jasper will mean immediate change in his food. Hopefully to something that will work as well for him.

[catmandu]

Of course they will say that nothing will change, they said the same thing when P&G took over Iams.
They are a graet company for cleaning products, but I wouldnt trust them with Pet Food. I am now going with Science Diet and Pro Plan.

[katladyd]

I've heard questionable things about Science Diet,too. I feed a variety of what I consider healthy canned foods and keep my boys on Purina One for Urinary Tract Health. They have been thriving on it!!!

[Catty1]

This just in:

I received a reply to my email to P&G:

Hello from Sandy at P&G Pet Care 04841954 [ ref:00D7JViV.5007Cf0z8:ref ]

hide details 16:04 (16 hours ago)

Dear Candace:

Thank you for taking the time to write. I appreciate your concern and will certainly forward your comments to our management team.

Natura has been extremely successful with their unique formulas, providing high quality nutrition to dogs and cats. Quality is and always has been paramount for Natura. We will continue to provide the current formulas to our customers.

P&G and Nutura’s manufacturing facilities are complementary. P&G will depend on the Natura’s manufacturing plants to continue to produce the unique products they currently produce.

Superior quality and value are two reasons P&G has grown to be such a large company. The P&G resources now available could actually boost product quality because we are able to utilize some of their learnings and nutritional expertise.

P&G is committed to growing the Natura brands and understand the critical nature of growing the portfolio through the independent pet specialty channel.

If we can be of further help, we would welcome your call Monday through Friday from 9:00 a.m. to 6:00 p.m. Eastern Time at 800-9834237. Additionally, please feel free to contact Natura’s Consumer Care at 800-532-7261.

Sincerely,
Sandy
P&G Pet Care Team Member