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Thread: Cool new Honda Commercial....

  1. #1

    Cool new Honda Commercial....

    I got this off another board. It's really neat.


    This is the New Honda Commercial in the U.K. Go to this website and watch this commercial....you won't believe it! There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!).

    When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs. There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

    Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Just one-second of computer generation is used to link the two halves when an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and screws. Enjoy!

    http://home.comcast.net/~phule/honda-ad.html


    *Thanks Ashley*

  2. #2
    Join Date
    Mar 2003
    Location
    Southern California
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    7,473
    Yep! I saw that a few weeks ago. It's incredible.

  3. #3
    Join Date
    Oct 2001
    Location
    Iowa!
    Posts
    13,130
    That is so cool! Looks like a really nice car. Makes me want the regular version of it, not the station wagon. Those windshield wipers remind me of a very old Herbie Hancock video. I think it was called Rock It.

    9/3/13
    I did the right thing by setting you free
    But the pain is very deep.
    If only I could turn back time, forever, you I'd keep.
    I miss you


    I hear you whimper in your sleep
    I gently pet you and say, no bad dreams
    It will be alright, to my dog as dark as night.

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    Paws of love that follow me.
    In my heart you'll forever be.
    [/SIZE]



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    11/12/06




  4. #4
    Join Date
    Feb 2004
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    Cactus country.. tucson, AZ!
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    That was too cool!
    "He who is cruel to animals becomes hard also in his dealings with men. We can judge the heart of a man by his treatment of animals."
    -- Immanuel Kant

  5. #5
    Join Date
    Mar 2002
    Location
    Northern Colorado
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    AMAZING!


    Many thanks to Roxyluvsme13 & k9krazee for my great new siggy!!
    *click* Kirk's Recovery Thread *click*

  6. #6
    Join Date
    Oct 2002
    Location
    Ohio
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    2,299
    i always find visuals like this fascinating......i watched this one several times......of course, when i was a kid i liked stacking dominoes too, so go figure.....smile....seriously a great adv!!!

  7. #7
    Join Date
    Feb 2004
    Location
    Central North Carolina
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    Very cool!!
    [CENTER]
    *Brandy*

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