Well sort of easy...they DO have a website, but it seems to be as of now, exclusively for vets etc. It is a soft treat with a hole in one end to push the pill into. I have used them for a few kitties and the consensis is YUMMY! www.pillpockets.com They come in many sizes, but I found that if the kitty starts that chewing like they're dissecting it, a quick pat will make them eat it fast, rather than risk losing it to me. Yeah, like I'd eat it
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