No, her name is her name. She knows that. The name is simply used to get their attention. It's not a command that can be conditioned to contain a negative or positive connotation. It's not like how you can deteriorate a "Come" command if you always call the dog back to you for punishment. I think the reason for this is due to the sheer number of times you probably say your dog's name in a day. The proportion of how often you say your dog's name when you're in a positive mood is probably very high versus how often you say her name when you're disciplining (which, in turn, is probably very low). Thus, the positive really outweighs the negative.
Many "rebellious"/teenage dogs don't take to NILIF at first, but you'll all appreciate it in the long run. It's akin to raising teenage children
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