QueenScoopalot
07-05-2005, 05:44 PM
http://www.miami.com/mld/miamiherald/sports/motorsports/12011054.htm
We won't tell: Spray-on mud will fool SUV pals
LONDON - Maybe your rugged SUV never goes anywhere wilder than the mall, but you can look like a wilderness adventurer with Spray-On Mud.
For owners who don't want it to look like they're driving an unnecessary gas-guzzler, a little splash signals that the vehicle spends time tackling the back country.
The product is the brainchild of Colin Dowse, a businessman from Shropshire, England, a village close to the Welsh border.
''Spray-On Mud is an urban camouflage designed to give the impression that you are a serious off-roader,'' he said.
Dowse, a Web designer, came up with the idea about a year ago while sharing a few pints with friends at a local pub. It's genuine local dirt -- strained to remove stones and other debris -- mixed with water and a secret ingredient that Dowse says helps it stick to a vehicle's bodywork.
But don't use it to obscure the numbers on one's license plate, he warns on his Web site -- that's a fineable offense.
Dowse said he can barely keep up with Internet sales of the product at $14.50 a quart.
''We're selling it from Japan to New York,'' he said. ``It's also getting very, very big in Germany, which is kind of strange bearing in mind that they like to keep their cars a bit cleaner than we do.''
Distribution is to begin in the United States and Canada within a few months.
Ron DeFore, of the Sport Utility Vehicle Owners of America, a nonprofit consumer group in Washington, said he wouldn't be surprised if the product sold well in America.
For more information: Spray-On Mud: sprayonmud.com
We won't tell: Spray-on mud will fool SUV pals
LONDON - Maybe your rugged SUV never goes anywhere wilder than the mall, but you can look like a wilderness adventurer with Spray-On Mud.
For owners who don't want it to look like they're driving an unnecessary gas-guzzler, a little splash signals that the vehicle spends time tackling the back country.
The product is the brainchild of Colin Dowse, a businessman from Shropshire, England, a village close to the Welsh border.
''Spray-On Mud is an urban camouflage designed to give the impression that you are a serious off-roader,'' he said.
Dowse, a Web designer, came up with the idea about a year ago while sharing a few pints with friends at a local pub. It's genuine local dirt -- strained to remove stones and other debris -- mixed with water and a secret ingredient that Dowse says helps it stick to a vehicle's bodywork.
But don't use it to obscure the numbers on one's license plate, he warns on his Web site -- that's a fineable offense.
Dowse said he can barely keep up with Internet sales of the product at $14.50 a quart.
''We're selling it from Japan to New York,'' he said. ``It's also getting very, very big in Germany, which is kind of strange bearing in mind that they like to keep their cars a bit cleaner than we do.''
Distribution is to begin in the United States and Canada within a few months.
Ron DeFore, of the Sport Utility Vehicle Owners of America, a nonprofit consumer group in Washington, said he wouldn't be surprised if the product sold well in America.
For more information: Spray-On Mud: sprayonmud.com