A new flavor

[cats4ever]

Today, I bought Italian salad dressing. The label said "zesty" ( I know what that means), it also said "bright and lively".
I couldn't figure out how that related to the flavor, but it tastes pretty good. So "bright and lively" it is.;)

[phesina]

Marketers...

[Karen]

Yup - there are whole companies based around what to stick on labels to get people to think it's new and different enough to buy!