Dixieland Dancer
11-25-2002, 01:15 PM
To All Canine Enthusiasts:
As you may have heard, the NBC Television Network is undertaking a wonderful new project this year with the establishment of a major dog event, “The National Dog Show Presented by Purina®.”
NBC is producing the Saturday show from the Kennel Club of Philadelphia cluster (Nov. 14-17) into a family entertainment special to be presented on Thanksgiving Day. NBC is so excited about this project that they have positioned the two-hour show to air immediately following the Macy’s Thanksgiving Day Parade (noon-2 p.m. in all time zones).
The family-oriented parade audience of millions will thus be delivered directly to the National Dog Show, giving it a great chance for the kind of TV ratings that may enable the show to become a holiday entertainment staple.
We need to galvanize the resources of the canine industry and harness the power of America’s canine enthusiasts. By encouraging everyone to watch this dynamic and entertaining TV special on Thanksgiving Day, we can help this event become a mainstream breakthrough for Dogdom.
It will appeal to all dog lovers with “Best in Show” judging as the foundation of a show with fun facts about breeds, performances by top canine athletes and Purina-inspired tips on bringing out the champion in your own pooch.
Pass the word through internet threads, chat rooms and emails. Let’s get those 68 million pet-owning households to rally around our favorite subject and delight in the phenomenon of the canine. If this NBC Special attracts a big audience, it could open the door to even more dog-oriented TV programming.
To learn more about the “National Dog Show Presented by Purina,” go to www.purina.com, www.Philadogshow.com or www.NBC10.com/dogshow.
Sincerely,
Wayne Ferguson
Board Member, Kennel Club of Philadelphia
Board Member and Show Chairman, Morris and Essex Kennel Club
President and CEO, Cherrybrook Inc.
As you may have heard, the NBC Television Network is undertaking a wonderful new project this year with the establishment of a major dog event, “The National Dog Show Presented by Purina®.”
NBC is producing the Saturday show from the Kennel Club of Philadelphia cluster (Nov. 14-17) into a family entertainment special to be presented on Thanksgiving Day. NBC is so excited about this project that they have positioned the two-hour show to air immediately following the Macy’s Thanksgiving Day Parade (noon-2 p.m. in all time zones).
The family-oriented parade audience of millions will thus be delivered directly to the National Dog Show, giving it a great chance for the kind of TV ratings that may enable the show to become a holiday entertainment staple.
We need to galvanize the resources of the canine industry and harness the power of America’s canine enthusiasts. By encouraging everyone to watch this dynamic and entertaining TV special on Thanksgiving Day, we can help this event become a mainstream breakthrough for Dogdom.
It will appeal to all dog lovers with “Best in Show” judging as the foundation of a show with fun facts about breeds, performances by top canine athletes and Purina-inspired tips on bringing out the champion in your own pooch.
Pass the word through internet threads, chat rooms and emails. Let’s get those 68 million pet-owning households to rally around our favorite subject and delight in the phenomenon of the canine. If this NBC Special attracts a big audience, it could open the door to even more dog-oriented TV programming.
To learn more about the “National Dog Show Presented by Purina,” go to www.purina.com, www.Philadogshow.com or www.NBC10.com/dogshow.
Sincerely,
Wayne Ferguson
Board Member, Kennel Club of Philadelphia
Board Member and Show Chairman, Morris and Essex Kennel Club
President and CEO, Cherrybrook Inc.