lizbud
04-24-2008, 07:21 PM
I was going to start a thread on stupid words heard in many TV ads
selling medical remedies for everything that ails you.There is one that
really gets on my nerves every time I hear it & it's Dannon's Activia.
While trying to find a "real definition" for" Bifouus Regularis" :rolleyes:
I found this & thought it was soooo funny. I laughed myself silly. :)
"Each new incarnation of a product promises us that it will be the Best Ever! The best at relieving muscle aches; the best at whitening your teeth; the best at cleaning the toilet. Recently Dannon has been pitching its new Activia brand of yogurt. In the TV ad, one woman is bemoaning the fact that she’s irregular (and it’s ALWAYS a woman, isn’t it?) . Her friend helpfully explains that she’s probably not eating right. Friend goes on to say she no longer has “that problem” since she’s started eating Dannon Activia, then explains that Activia contains Bifidus Regularis, which can help maintain proper intestinal health.
Wait a minute. Bifidus Regularis? WTF? Look, I have a science degree. I’ve know my microbiology. And I know that there is no naturally occurring gut flora called Bifidus Regularis. For one thing, the use of the word Regularis isn’t even Latin. It SOUNDS Latin. It looks kind of like Latin. But it ain’t Latin, honey. This I know. So, skeptic that I am, I decided to do a little research of my own.
A quick check of Wiki confirms my suspicians. B. Regularis is what is known as probiotic - a dietary supplement that contains potentially beneficial bacteria or yeast. These probiotic cultures are mixed up in the lab, then renamed something consumer-friendly.
According to Wiki:
“It is important to stress that these are not scientific names but trade names designed to sound and look like scientifically named organisms…the two words of these trade names are both written with their first letters capitalized and never in italics but rather in bold type.”
Dannon is also hyping another new product designed to boost your immune system with the magic ingredient L. Casei Immunitis. Puleeze.
Maybe these products work and maybe they don’t. My gripe is that the names they came up with for their probiotics are incredibly cheesy. I can just imagine the rejected brand names thrown out at the brainstorming session at Dannon Headquarters now
Nomorus Constipatus
Nomorus Strainicus
Undous Constricturus
Gutucus Rapidus
Rapidus Evacuous
They can kissus my assicus.
So - I am hereby declaring my intention to never purchase these Dannon products, or any other products that blantantly use stupid, made-up, fakey sounding scientific terms. I’m sure they’re quaking in their boots right now"
selling medical remedies for everything that ails you.There is one that
really gets on my nerves every time I hear it & it's Dannon's Activia.
While trying to find a "real definition" for" Bifouus Regularis" :rolleyes:
I found this & thought it was soooo funny. I laughed myself silly. :)
"Each new incarnation of a product promises us that it will be the Best Ever! The best at relieving muscle aches; the best at whitening your teeth; the best at cleaning the toilet. Recently Dannon has been pitching its new Activia brand of yogurt. In the TV ad, one woman is bemoaning the fact that she’s irregular (and it’s ALWAYS a woman, isn’t it?) . Her friend helpfully explains that she’s probably not eating right. Friend goes on to say she no longer has “that problem” since she’s started eating Dannon Activia, then explains that Activia contains Bifidus Regularis, which can help maintain proper intestinal health.
Wait a minute. Bifidus Regularis? WTF? Look, I have a science degree. I’ve know my microbiology. And I know that there is no naturally occurring gut flora called Bifidus Regularis. For one thing, the use of the word Regularis isn’t even Latin. It SOUNDS Latin. It looks kind of like Latin. But it ain’t Latin, honey. This I know. So, skeptic that I am, I decided to do a little research of my own.
A quick check of Wiki confirms my suspicians. B. Regularis is what is known as probiotic - a dietary supplement that contains potentially beneficial bacteria or yeast. These probiotic cultures are mixed up in the lab, then renamed something consumer-friendly.
According to Wiki:
“It is important to stress that these are not scientific names but trade names designed to sound and look like scientifically named organisms…the two words of these trade names are both written with their first letters capitalized and never in italics but rather in bold type.”
Dannon is also hyping another new product designed to boost your immune system with the magic ingredient L. Casei Immunitis. Puleeze.
Maybe these products work and maybe they don’t. My gripe is that the names they came up with for their probiotics are incredibly cheesy. I can just imagine the rejected brand names thrown out at the brainstorming session at Dannon Headquarters now
Nomorus Constipatus
Nomorus Strainicus
Undous Constricturus
Gutucus Rapidus
Rapidus Evacuous
They can kissus my assicus.
So - I am hereby declaring my intention to never purchase these Dannon products, or any other products that blantantly use stupid, made-up, fakey sounding scientific terms. I’m sure they’re quaking in their boots right now"